Search Engine Optimisation (SEO)
How to get to the top of the search engine listings
The Number 1 question we’re asked : “How do I get my website to number one on Google?”
Many companies will tell you they have the answer. They don’t. If anyone could deliver this outcome 100%, wouldn’t every company be doing it?
Instead, we take a pragmatic approach to what is actually possible and help you to get what you actually want – more business through your online presence.
Target The Right Customers
This is key. There is absolutely no point in your website appearing at the top of search engine listings if no-one seeing it is going to buy anything from you! It is much better to appear in front of fewer actual potential buyers.
We can show you how to find this audience and how to get in front of them
Analyse & Increase Traffic and Conversions
Measurement is the key. We will suggest and help you with a number of solutions. Some will work, others will not. That’s why it’s important to keep on top of listing positions delivered via different routes, but also to link this to conversions and, ultimately, revenue.
Many companies spend a great deal on SEO and paid-for search engine listings without seeing any effect on their bottom line. Our approach avoids this by not leading you into the trap of thinking that page impressions mean you’re doing well (when the real indicator of this is money into the till).
